Privacy Policy

Last updated: December 28, 2025

1. Introduction

At ShapeCoach ("we," "our," or "us"), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered fitness and nutrition coaching platform.

2. Information We Collect

Personal Information

We may collect the following personal information:

  • Account Information: Name, email address, password, profile picture
  • Health & Fitness Data: Age, weight, height, fitness goals, dietary preferences, workout history, progress photos
  • Payment Information: Credit card details, billing address (processed securely through third-party payment processors)
  • Communication Data: Messages sent through our AI coach, support inquiries

Automatically Collected Information

  • Device information (device type, operating system, browser type)
  • IP address and general location
  • Usage data (pages visited, features used, time spent)
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

  • Provide and personalize our fitness and nutrition coaching services
  • Generate customized workout and meal plans
  • Track your progress and adjust recommendations
  • Process payments and manage subscriptions
  • Communicate with you about your account and our services
  • Improve our AI algorithms and service quality
  • Send promotional communications (with your consent)
  • Comply with legal obligations

4. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Third-party companies that help us operate our platform (hosting, analytics, payment processing)
  • Gym Partners: If you're using ShapeCoach through a gym partnership, certain aggregated data may be shared with your gym (never individual health data without consent)
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We never sell your personal information to third parties.

5. Data Security

We implement industry-standard security measures to protect your data, including:

  • Encryption of data in transit and at rest
  • Secure authentication mechanisms
  • Regular security audits and updates
  • Access controls and employee training

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time. Certain information may be retained for legal or legitimate business purposes.

7. Your Rights

Depending on your location, you may have the right to:

  • Access and receive a copy of your personal data
  • Correct inaccurate information
  • Delete your personal data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent

To exercise these rights, please contact us at privacy@shapecoach.ai.

8. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver targeted content. You can manage cookie preferences through your browser settings. Note that disabling cookies may affect certain features of our Service.

9. Children's Privacy

ShapeCoach is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: privacy@shapecoach.ai
Address: ShapeCoach Inc.

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